How are Universities Ranked?

Education is Stepping Stone to Establish and Realize Your Goals.

People often wonder how are universities ranked and why are some universities said to be better than others even though the subjects in the courses are more or less the same. And the most confusing aspect is although some universities have better infrastructures, they are still ranked below others which have do not have a flamboyant one.  Some universities claim to provide best job opportunities while others claim to have the best faculty. So how can they be ranked above or below one another?

To begin with there are certain criterion which are the basis of ranking:

Approach:

Some set quantifiable parameters are used to rate all the universities. This data is collated and analyzed by a team experts. It is mostly based on the guidelines prescribed by the Government of India and additional aspects like campus etc. are sometimes also ranked using a survey. This is because the assessment criterion is easier to comprehend, transparent and subject to public scrutiny.

Selection of Universities:

An inclusive exercise is carried out to list out all the universities and autonomous institutes which award degrees in India. A specific number of universities are categorized by their type – be it Central, State, Private-State, Deemed to be Universities and Institutes of National Importance.

Entries are also invited for participating in the ranking process and made use of data available publicly or through Right to Information Act.

Universities are rated on the basis of Teaching, Research Output and Industry Income. Often with the exception of research Output and Citations, it mostly seemed unmanageable to get information on other parameters of the Indian Universities. So the publication record from Web of Science, Patents (both granted and applied), NAAC rating score and student-faculty ratio as a proxy for teaching effectiveness etc. are also used.

Hence, the universities are ranked according to their score on a quantifiable scale. This data can be used to make a choice of educational institution as it is comprehensive and also includes popular view based on the personal experiences and popular perspective. A personal visit along with this data can make your decision easy and simple and bring you out of your dilemma as university ranking in India is reliable and comprehensive and hence it can be trusted.

The Big Data¬- Challenges and Uses…

Handling big data is a big task; there has been buzz about this in the analytics industry recently. Everyone big and eminent in the field is talking about managing this in a comprehensive way. But do we know what big data analytics is?

Huge amount of unstructured and structured data is being generated every day. This data sometimes so big and so fast that it becomes difficult to collect, organize and analyze it for the benefit of the organization. Big data analysts come to recue in such situations. They are experts who have been through the big data analytics training to learn to handle this in a professional way.

This data poses many challenges to the analysts as this unstructured as well as structured data is in varied formats. This is analyzed and juxtaposed in many ways and patterns while it is processed to segregate useful data.

The breaking down of the data silos is the first important thing the analysts need to do so as to access entire stored data from all the locations in the organization.

The next big challenge is the creation of platforms which can pull the unstructured data as easily structured data. The astronomical volume of data is usually unmanageable and requires processing with the help of database and software methods with specialized software tools and predictive analysis applications, forecasting, data optimization etc.

This big data analysis has wide area of scope in almost all the fields ranging from medicine for DNA analysis to marketing for analyzing consumer behavior for any campaign, consumption of products or services, popularity in social media etc. the list is never-ending.

Since the purpose of this is to gain effective business insights, every business needs it. And hence the use of big data analysis can be observed wherever the data driven decision making is required be it retail, hospitality, media, logistics, transportation etc. It is more of a result oriented approach towards solution finding focused on the desired goal. Big data analytics enriches the organization with the power to exposure of opportunities which can be used to grow and achieve desired goals. 

A Blooming Career In Software Engineering

One of the most appealing professions is that of computer software engineers. According to Wikipedia software engineering is the “study and application of engineering to the design, development and maintenance of software.”

Computer software engineering is a quantifiable and systematic discipline dedicated for the development, functioning, operation and maintenance of the software. It can also be called an amalgamation of the computer programming and system analysis.

This filed of engineering is amongst the highest in demand and most of the new entrants get a good package in terms of salary. This is one of the primary reasons why students with a technical aptitude like to pursue a computer engineering career.

Software engineers enhance the ability of the organization to develop the infrastructures which administer their functioning and empower their employees to provide increased efficiency and productivity. Nearly every industry, which uses machines to function needs software engineers, for instance, print industry, paper industry, automobile industry, textile industry, marketing industry, finance industry etc. therefore it would be right to say that this profession has an ever increasing scope of work and can pave way for a bright future.

A good course of study from a good university can give you a competitive edge over others in the industry. This profession also has luring upward mobility potential which means the growth prospects for a booming career. Software engineers learn more with practical experience in professional environments which is valued equally well in monetary terms.

It’s a challenging profile to work in as the software industry is very dynamic and keeps on developing at a fast pace. It gives an opportunity to learn about new technology and new versions of existing software. It makes the field very interesting hence eradicating the humdrum which other professions might have.

An excellent degree in software engineering, recent and relevant industrial exposure, strong software skills, understanding optimization and integrating implementation skills and a strong desire to learn and investigate new and developing technology can help one gain an edge over the rest and excel in career.

One who is equipped with all these and updated knowledge is bound to succeed and create a glorious computer engineering career.

                                                                      

What Courses Are Offered in Digital Marketing?

Digital marketing has almost taken over the place of conventional marketing methods like using print media, radio, and TV broadcast. Nowadays, several companies market their business with search engines, emails, and several other web-based platforms. By completing several online courses or at digital marketing institute, you can obtain digital marketing, programs, degrees and certifications.

Digital Marketing Courses

Basics of Marketing Management

In Fundamentals of Marketing Management, you will undergo several fundamental principles of marketing management and about making marketing strategy.  Students learn 4 major concepts in basics of marketing management – analyzing issues in digital marketing and evaluating and offering alternative and ideal solutions; determining and prioritizing information which can influence decisions in marketing; applying quantitative analysis for sorting out marketing issues; and applying general concepts of digital marketing in new cases. You need to complete this course in online training institute if you want master’s degree in it. 

Web Analytics

In the training course of web analytics, students become able to determine several programs of digital marketing in effective way. This course involves keeping track of customers’ behavior and analyzing the browsers. This way, it teaches students about the ways to improve ROI in businesses. In the syllabus, a lot of topics are discussed in the course, such as site usage; monetary analysis and frequency of sites, search engine and keyword placement, determining unique visitors and email campaigns.

Digital Marketing Strategy

In the course of digital strategy, students are taught about using current marketing strategy in the business at the advanced developments in strategy of wireless, online, Wi-Fi, streaming media and video-on-demand. With an attempt to have complete insight of the digital marketing along with its purpose, both offline and offline discussion and research take place.

Important Tools Students Learn in Digital Marketing Training

Search Engine Marketing

In Search Engine Marketing, students learn how to optimize ad texts and websites to gain topmost place in search results. In digital marketing of this kind, algorithm of Bing, Google and other search engines is used. By using keywords primarily, a digital marketer develops the relevance of a website to a particular topic. For instance, your business can get enormous perks than competitors if your website appears at first search result with a search term of “fitness”. Marketers are allowed to test and generate keywords with keyword management strategies and they can place competitions with competitors.

Email Marketing

Email marketing is the advanced and web-based version of typical paper-based letter marketing. Email marketing tools are basically available as newsletter software. In newsletters, both text and images are combined to create news updates, promotions and press releases. As an example of consumer electronics, digital marketers can send emails of latest product releases and discount coupons.

Social Media Marketing

At the start of 21^st century, the growth of social media marketing led marketers to operate with several platforms of social media. Twitter, Facebook and LinkedIn are social media leaders. With social media tools, digital marketers can generate leads, update communications and create buzz efficiently. 

Advice To Be A Successful Engineering Professional

The competition is becoming rigorous and students are attempting to fight for the best career opportunity. These opportunities leading to a blooming professional life are not available to all as the demand is high and opportunities are less. However, students do not always need to compromise with the existing situation. Smart students create good prospects for themselves by enrolling into courses of study which are more valued and appreciated in the professional world.

Computer has become very dynamic and inevitable for the world. When a student steps into the professional world equipped with a reputed certification and valid knowledge, she/he is all set to face the challenges. The best professional stream which fits the contemporary scenario of the competitive world is that of graduate diploma courses. These courses open ways to a brighter future as in today’s times, there cannot be any organization which runs without computers. Entire workflow mostly depends on the servers, computers, automated machines etc. which surely requires skilled professionals to handle them, maintain them, improve them and keep them safe from infiltrations etc.

Experts foresee a glorious future for those who pursue such courses because of the lucrative job openings which sprout almost every day.  And the advices also include a forte of added skills which will help you grow into a successful expert with self-learning, adding more certifications regularly, updating your knowledge with respect to new technology, advancements and researches. It will help you gain necessary insights and updates about your industry to give you an edge over others. All this can be catered to if the professionals get exposure and knowledge through good diploma courses in engineering or software development etc.

Some people also believe in realizing their own dream rather than working for other companies. This field also opens a number of options for self-employment. Talent is always in demand and a professional with good knowledge gets invited with ample opportunities to choose from to pave a path for others to follow. If you have good understanding of your industry and the will, you can start your own venture and sail through your way to a good career.

Get a world class engineering education in India

Perhaps you want a top class engineering education in India. For this, you should look no further than the network of Indian Institutes of Technology (IIT), located in Delhi, Kanpur, Mumbai, Chennai, Kochi, Kharagpur, Roorkee, Hyderabad, Allahabad, Bhubaneswar and Guwahati. Since this is the cream of engineering colleges in India, you can imagine how tough it would be to gain admission here.

However, hard work and perseverance never killed anyone, so you too should put in your 200%, to get admission in one of these elite institutions. Another engineering college considered on a par with the IITs is the Birla Institute of Technology and Science, Pilani, Rajasthan.

Any one of these engineering institutes can be considered the best engineering college in India for the way they shape your thinking and give you a perspective to life that perhaps no other institution can.

In recent times, a chain of National Institutes of Technology has also been established in different parts of India, such as Calicut, Kozhikode, Hamirpur, Surathkal, Rourkela, Silchar, Tiruchirappalli and Warangal. These engineering colleges too are of sound reputation and give astounding results. Students here are exceptionally brilliant and go on from here to elite universities in the US and UK for further studies. There's also the International Institute of Information Technology, Hyderabad; that's admirable in academic circles.

Apart from these two networks of engineering colleges in India, the top 10 universities in India also have very good colleges of engineering, equal to the best internationally. These are:

1. Delhi Technological University

2. University of Kolkata

3. Jawaharlal Nehru University

4. Banaras Hindu University

5. National Institute of Technology Calicut

6. Anna University

7. Manipal University

8. Punjab University

9. Jadavpur University

10. Aligarh Muslim University

There are many reasons why young students opt for the above institutions and universities to study engineering. These are the best infrastructure, world class faculty and teaching standards, opportunities for research, excellent ambience and the best placement opportunities, besides others. As engineering streams continue to attract young students, it wouldn't be surprising if more and better engineering colleges dot our academic landscape in India. 

Steer your career in the right direction with carefully chosen professional courses

Are you still caught in the indecision regarding the best academic option after completing 12^th? Well, it is time to make a conscious and informed decision keeping in perspective the fact that a slew of career courses after 12^th have emerged on the horizon. These professionally oriented courses are tailored to meet the ambitions of students aspiring to make it big in their careers.

The courses have been designed under the supervision of proficient scholars who are recognized by the expertise and experience they hold under their belts. The courses cull the best of knowledge snippets from contemporary courses from around the world. This essentially means that the learners are exposed to the best of information medium in an interactive module based learning environment. There is ample scope for objective, hands-on training to provide in depth insights into the practical aspects of the chosen course.   

The certificate courses are another viable option that is grabbing the attention of students. The job market has diversified immensely, especially after the liberalization regime declared by the government. The influx of direct foreign investments in the country has given rise to a number of career opportunities which have to be filled by young, educated and motivated candidates. The IT management certifications are a great way to carve a niche for you in the booming BPO, IT and ITES sectors. These industries offer fat salaries to qualified candidates and the careers assure absolute job satisfaction. The crisis that has engulfed the work segment after the economic recession that had swept across the globe has blown away. The lucrative job market stands welcoming with open arms ready to accommodate candidates with the best academic qualification and proper temperament.

The profusion of online engineering courses has also proved to be a boon for students with a technical inclination. The courses allow you to enhance your technical qualification from the comfort of your home without having to sacrifice a day time job. The courses also offer enough insights to hone your fundamental skills and align them with your aptitude. The courses cater to a broad spectrum of students and thoroughly career oriented.