Handling big data is
a big task; there has been buzz about this in the analytics industry recently.
Everyone big and eminent in the field is talking about managing this in a
comprehensive way. But do we know what big data analytics is?
Huge amount of unstructured
and structured data is being generated every day. This data sometimes so big
and so fast that it becomes difficult to collect, organize and analyze it for
the benefit of the organization. Big data analysts come to recue in such
situations. They are experts who have been through the big data analytics training
to learn to handle this in a professional way.
This data poses many
challenges to the analysts as this unstructured as well as structured data is
in varied formats. This is analyzed and juxtaposed in many ways and patterns
while it is processed to segregate useful data.
The breaking down of
the data silos is the first important thing the analysts need to do so as to
access entire stored data from all the locations in the organization.
The next big
challenge is the creation of platforms which can pull the unstructured data as
easily structured data. The astronomical volume of data is usually unmanageable
and requires processing with the help of database and software methods with
specialized software tools and predictive analysis applications, forecasting,
data optimization etc.
This big data analysis
has wide area of scope in almost all the fields ranging from medicine for DNA
analysis to marketing for analyzing consumer behavior for any campaign,
consumption of products or services, popularity in social media etc. the list
is never-ending.
Since the purpose of
this is to gain effective business insights, every business needs it. And hence
the use of big data analysis can be observed wherever the data driven decision
making is required be it retail, hospitality, media, logistics, transportation
etc. It is more of a result oriented approach towards solution finding focused
on the desired goal. Big data analytics enriches the organization with the
power to exposure of opportunities which can be used to grow and achieve
desired goals.
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